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Fine line between bore and overexcitement

Written by  Carl Brulow
Wednesday, January 18, 2006

I have just received a letter from my friend in the Principate of Liechtenberg. Judging by what he writes, there are very bright people doing business in Europe. Here's the quotation: "Attracting people, turning them into happy customers, then attracting them back and making them insert one or two friends into the same equation is not cheap trick. Leviathan brands may easily perish here. On the other hand, small and thus flexible companies can instantly develop new approaches and adjust them on the fly.

Take a look at GoSportBets.com. It is a small sport book, casino and poker outfit. Do they agree to stay in the shadow of heavy players? Not at all. They fight for their place in the sun like well-oiled eels. You know, eels with sharp teeth, talons and strong wings.

They offer a solid gold bar (small, but still golden) to anyone who posts GoSportsBets.com's logo on her car. They offer contests for the talented web developers. They offer a new hybrid Honda to an afiliate who'd be the first to bring 500 active players. They are building a resort for elderly gamblers in Hawaii. They overlook an online gallery for the aspiring artists. They are curious, indefatigable, and they will succeed before you turn your head."

Quite an energetic piece it was, wasn't it?

About the Author
Carl Burlow can be found writing, clay-modelling or playing cello whenever he is not teaching molecular physics at the University of Cologne.

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